Content strategy
Content matters. Content is every asset your company presents to your customers, whether it's website copy, social media, print, sales collateral, or presentations. I can help you plan or revise your content strategy to help you maximize every opportunity to connect with your audience. My deliverables may include content audits, gap analyses, marketing and competitive research, survey planning and analysis, site maps and content build-out plans, user flows, editorial calendars, and stakeholder presentations.
Here are a few examples of past content strategy projects:
- At an online job board, I built out 11 new content channels, each of which included microsites, newsletters, message boards, and related collateral. Analyzing user feedback and analytics, I worked to build a content strategy that met the needs of the business (driving more traffic to particular areas in support of Product) and the consumers. As a result, traffic nearly doubled.
- Noticing a gap between user requests and interests and available channels and communication outlets, I pitched, planned and rolled out a new corporate blog and message board. The blog was so popular that it was featured on the company homepage (one of the top 20 websites in the world at the time) and in newsletters with a subscriber base of several million.
- The recruitment strategy and marketing campaign of a large financial services company did not reflect many of the elements the company wanted to promote to potential candidates. So I embarked on a project to revamp the company’s recruitment content assets. After launching a new website, building regional microsites, and integrating localized mobile and print campaigns, we saw the amount of applicants for positions increase markedly in every region.
Project management
With more than 15 years of project management experience, I can help you plan and execute your website launches, application builds, integrated communication plans, and more. Learn more.
Communications
I have pitched, written, and edited countless communication assets, including web copy, social media, advertisements, product copy, and more. Learn more.